Alex Reside

Concert/Runway Photo
Alex Reside is a photographer and photo editor specializing in music photography living in New York. He is a regular contributor to Rolling Stone and InStyle magazine. He was also the first place winner of the ESPN "The Shot" photo contest in 2010.”
"I do think they’re faster than their competitors, and that helps me get to bed earlier."

While every successful photographer’s path to accomplishment will be unique, the tools and habits adopted early on can have a tremendous impact on that photographer’s career.

Consider Alex Reside, assistant photo editor for In Style magazine and frequent photography contributor to Rolling Stone. Still only in his mid-twenties, Reside hails from Springfield, Illinois. Reside got his hands wet with film photography in high school, working on the yearbook and student newspaper, which was little more than a collection of stapled 8” x 10” sheets. As he says, the experience “was limiting in some ways, but it taught me to do a lot with a little.”

These experiences drew Reside to journalism and pursuing Visual Communications at Illinois State University, where he realized that digital photography was what he wanted to do with his life. Reside took every photo opportunity as a challenge to experiment and find ways of making his subject come alive within his or her surroundings. Between such work and a passion for shooting his favorite local bands, Reside developed a fledgling portfolio. The question was what to do with it and whether or not he could keep up with the results.

Beyoncé and Beyond

Well into his junior year, Reside kept watching his friends land summer internships and realized he’d better get busy following suit. He submitted his portfolio to roughly thirty publications, everyone from Spin to small indie magazines. At the end of the list, almost as an afterthought because of the impossible odds, Reside responded to an internship listing for Rolling Stone. Not one of the thirty bothered to reply. And then one day, waking Reside from a dead sleep, came a call from Rolling Stone’s photo editor.

Internship at Rolling Stone meant going out every night of the week to shoot concerts, staying up all night editing, coming in the next morning to offer images to editors, and praying that they might actually select one. This process was even harder than it sounds owing to several limitations imposed by Reside’s equipment. First, he didn’t have the latest gear. He had barely moved beyond his first digital SLR. Second, it was the summer of 2009, and he was using a four-year old Apple® MacBook®, along with the small drive size and slow interfaces that entailed. His only backup plan hinged on a commodity USB 2.0 drive. Dealing with a workflow process that relied extensively on moving files between storage devices, Reside felt fortunate to get any sleep at all.

The saying goes that “luck favors the prepared.” When describing his career so far, Reside repeatedly notes how lucky he’s been, and perhaps no event more clearly demonstrated this than the Wednesday evening when Beyoncé performed at Madison Square Garden. Even though Reside felt that Rolling Stone was unlikely to show much interest, he got permission to cover the event.

“I was totally tense and nervous,” he recalls. “There were all of these photographers around me. I was the youngest kid there, and I had 90 seconds. That’s all Beyoncé‘s management would allow. She came out on stage, and there was this super bright light behind her. It was ridiculously blinding. Everybody was fiddling with their cameras, but for some reason, my settings were already right for it, and I just got a ton of really great shots.”

Rolling Stone liked Reside’s work so much that the magazine decided to keep him as a contributing freelancer after he returned to finish off his last year at Illinois State University. He graduated and moved back to New York, where his burgeoning portfolio eventually helped to land a full-time position with In Style. However, he also became Rolling Stone’s go-to man for covering Chicago’s Lollapalooza festival, which now offers Reside a great excuse to go home and visit friends and family.

Of course, when covering events such as Lollapalooza, editors still have deadlines and don’t care about family visits or after-concert parties until 2:00 AM. And storage performance and reliability remains paramount in order to complete assignments on time.

Tomorrow’s Storage Today

“The big thing about shooting festivals and stuff is that there’s such a tight turnaround—sometimes only four hours,” says Reside.“I stay up all night editing, and the whole time I’m just trying to keep enough space on my computer so it doesn’t die. Plus I’m constantly backing up everything. My computer that I use when on the road editing is now six years old, so I’m always concerned that it’s going to die on me.”

When shooting on the road, Reside relies most of all on his G-Technology™ G-DRIVE™ mobile, which leverages his MacBook’s FireWire 800® port, and G-Technology’s G-CONNECT™ wireless storage solution. These offer the right mix of dependability, speed, and capacity for his most demanding jobs. Festival shooting often starts at 10:00 in the morning and doesn’t let up until well after midnight. On average, Reside will come home with 16GB to 18GB of images spread across four CF cards. This mountain of images is hard enough to sort through in the middle of the night, but then comes tagging, editing, captioning, and other workflow steps. Everything gets copied out onto two external drives.

The G-CONNECT is a Wi-Fi-enabled drive aimed primarily at iPad® and iPhone® users, but Reside has the device perform double duty. In addition to backing up his work today and preparing him for wireless device storage tomorrow, Reside places the G-CONNECT wireless drive at the heart of a side operation in his home. His girlfriend is an industrial designer and blogger who regularly depends on Reside’s photography in her own work. The G-CONNECT wireless drive sits between them, operating as an image and work file server, helping both of them collaborate more smoothly and, again, saving both of them time.

Reside is already looking to G-Technology’s product line (and a faster notebook, of course) to accommodate this growth. The G-DRIVE mobile external storage solution can provide up to 1TB of USB 3.0 storage while the G-RAID™ with Thunderbolt will accommodate up to 8TB of RAID-protected, top-bandwidth disk capacity for editing. And soon, Reside wouldn’t mind expanding his use of the G-CONNECT to enable sending untouched photos straight from the shooting site back to both his home storage for backup as well as his clients and editors for real-time evaluation. It’s all part of the growth path he sees with G-Technology that can help take his photography career to the next level.


G-Team members are leaders in their respective fields who use G-Technology products in their day-to-day work lives.  G-Team members are compensated for their participation.

G‐Technology external hard drives serve as an element of an overall backup strategy. It is recommended that users keep two or more copies of their most important files backed up or stored on separate devices or online services.