Western Digital Corporation (NASDAQ: WDC) today announced that its award-winning G-Technology® product lines are getting more capacity and increased performance to keep up with the growing needs of creative professionals and consumers capturing vast amounts of high-resolution content, including video and digital photography.
“By 2020, industry experts predict that the media and entertainment industry’s storage requirements will grow by nearly five times, and the average consumer will need an enormous 5.2TB of storage,” said Mike Williams, vice president of G-Technology. “G-Technology is dedicated to providing reliable, fast, stylish and easy-to-use storage solutions that fit the current and future needs of professionals and consumers alike.”
With high-resolution capture proliferating, consumers and content creation professionals will need greater storage capacities. For example, anyone with an Apple® iPhone® 6s can capture 4k video, and just 30 minutes of footage will take up to 11GB of space. Professional videographers capturing 4K resolution video at 60fps create 400MB per second, or 1.4 terabytes per hour of raw footage, and are often required to back-up their footage in multiple places for safekeeping. This storage capacity does not even take into account post-production, or transferring that content to clients.
“As a director of photography and cinematographer, who uses G-Technology products on shoots of all sizes, I’ve experienced first-hand the need for larger storage capacities as high-resolution content has become an industry standard,” said Shane Hurlbut, member of the American Society of Cinematographers (ASC). “I’m excited G-Technology is updating the products I’ve used and have trusted over the years to address this increasing need for higher capacity storage for both professionals and consumers.”
G-SPEED Studio and G-SPEED Shuttle:
All of G-Technology’s storage solutions come with a three-year limited warranty. G-Technology’s storage solutions come pre-formatted for Mac® and are easily reformatted for PC using the G-Technology Windows Format Wizard.
G-Technology is a brand of Western Digital Corporation (NASDAQ: WDC). Western Digital Corporation is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers.
G‐Technology external hard drives serve as an element of an overall backup strategy. It is recommended that users keep two or more copies of their most important files backed up or stored on separate devices or online services.
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